The LEGO® brand and Ischgl present exclusive activities in winter 2024/25

The world-famous LEGO® toy brand and the renowned winter sports resort of Ischgl have joined forces for winter 2024/25 to offer unique experiences for families and LEGO fans of all ages in the Silvretta Arena ski area, in the village and in the Silvretta Therme.

After a successful realisation last year, LEGO GmbH, the Tourism Association Paznaun - Ischgl and Silvrettaseilbahn AG are joining forces again in winter 2024/25 to create exciting activities for families and winter sports enthusiasts in Ischgl. With a focus on creativity and community, the diverse activities offer a unique opportunity to experience the impressive mountain world of the Silvretta Arena with exciting LEGO activities. Among other things, visitors can look forward to the highlight of a world record building project on the Pardatschgrat, a charity campaign, interactive building activities in the Silvretta Therme and exciting experiences for the whole family on the ski school grounds. Unique LEGO specials also await guests on public holidays and during the school holidays. At these times, building activities and events are organised in the valley and in the ski area to provide special surprises.

Build to Give

The joint activations between the LEGO® brand and Ischgl kick off with the "Build to Give" campaign. This is a global initiative of the LEGO Group that focuses on making a positive difference through creative building. With the collaboration in Ischgl and together with the radio station kronehit, this campaign is also being realised in Austria for the first time. Participants can build hearts with LEGO bricks at home or in the Pardorama mountain restaurant in Ischgl and use them to take part in the campaign online. For each heart, the LEGO Group will donate a set to children in need in Austria. In addition, Ischgl will donate nine summer holidays to needy families in Austria. This creative and communal activation not only promotes fun, but also makes a small contribution to a better world. The campaign starts with the first ski day on 28 November 2024 and runs until Christmas.

LEGO® World in the Pardorama mountain restaurant - world record building project on the Pardatschgrat ridge

The LEGO® World in the Pardorama mountain restaurant on the Pardatschgrat is the centrepiece of the activities. Amidst the breathtaking mountain scenery, the Pardorama becomes the setting for a world record-breaking construction project from November to May. Visitors can help build a replica of Doppelmayr's 3-S Pardatschgrat A2 gondola from LEGO bricks and thus become part of a unique world record. In addition to this project, there are other building activities on the programme: guests can build the impressive mountain panorama, a piste machine and a snowman out of LEGO elements. In addition to the large construction projects, the popular Make & Take tables are set up in the Pardorama, where families and LEGO fans have the opportunity to create their own small constructions and take them home as souvenirs. Different activities guarantee variety when building.

Special extra for all LEGO fans: The exclusive LEGO stamp with Ischgl motif for the LEGO passport can be collected in the Pardorama and at the Ischgl Tourist Information Centre.

LEGO® large figures and discovery pass

As in the previous year, winter sports enthusiasts in Ischgl will be introduced to the extraordinary art of LEGO® building at many different locations. The impressive large LEGO figures adorn the entrance areas of the tourist information centre, the Silvretta Therme and the ice rink as well as the valley and mountain stations of the feeder lifts. They not only offer the opportunity for unique selfies, but also interactive puzzle fun for children. The Discovery Pass contains five questions about the LEGO big figures that need to be answered correctly. If all the questions are correct, you will receive a great LEGO goodie as a reward at the Ischgl Tourist Information Centre. The Discovery Passes are available free of charge at the Tourist Information, the Silvretta Therme and at the ticket offices of the Silvretta cable car.

LEGO® brand in the Silvretta Therme

LEGO® bricks are also the centre of creative activities at the Silvretta Therme. Families and children have the opportunity to take part in special activities. Favourite games can be played at the Nintendo play station, and exclusive LEGO works of art can be assembled at the Make & Take tables and taken home as souvenirs. The activities are available throughout the winter and special highlights are provided both on public holidays and during the school holidays. Whether it's creative building or relaxing in the thermal spa - there's plenty on offer for young and old at the Silvretta Therme.

The ski school grounds become LEGO® City

Another highlight of the co-operation is the transformation of the ski school grounds into LEGO® City. Here, children have the opportunity to learn how to ski through play in a wintery LEGO world. This unique concept combines winter sports with the creative world of the LEGO brand and ensures that the ski school area in Ischgl will become a centre of attraction for families in winter 2024/25.